Honeywick, Official Employer of Creative Asset Genies



March 27, 2024

So, we hear you’re looking for a magic trick.

Okay, maybe not literally. But when it comes to picking and choosing the best way for your company, your products, your services- heck, your entire brand to say what they need to say, we’re willing to bet you’d give anything to have three or so wishes at your fingertips.

And alongside your wishes, a creative genie to grant them.

Well, we’re no Robin Williams, but Honeywick does have a sort of magic floating around the office. So, instead of sitting there, scratching your head or pulling out your hair or doing both of those things, we want to work our magic and help you to reconnect.

Reconnect to your message, to your brand, to your purpose and, perhaps most importantly, to your audience.

To do that, we give you permission to let your imagination run wild. You want to appeal to your audience? Find your niche? Then you have to be the audience. You have the think like the audience, work like the audience, read like the audience, see like the audience. And, as a member of the audience, you want to know what we love?

Difference. Uniqueness. Authenticity. Out-of-the-box methods that have an impact that goes further and hits harder than a block of content or a stock photo (which is a whole other can of worms). In order to expand your reach while keeping your message at heart, you have to honor the fact that your potential clients absorb information in different ways.

Now, don’t get us wrong – we love a nice, accurate description as much as the next marketing agency. But sometimes, words don’t cut it. Not everyone learns that way, not everyone has the time to read through the list of benefits, and not everyone can properly visualize what you’re trying to explain.

Sometimes, people just need to be shown, not told about the super awesome details that make up your message. And, while custom photography is great, there are a lot of projects that might:

a) not exist yet, or

b) be an abstract concept.

Okay. With this in mind, you’d best prepare yourselves, because here comes the moment you’ve all been waiting for. Our very own, bona fide magic trick:

Custom illustration!

Ta-da! You’re looking at a custom solution that creates an asset that says exactly what you need it to say in a totally unique and engaging way. Custom illustration takes care of every need, be it real, fake, existing, abstract, in development or otherwise. It’s our magic lamp, if you will. Call upon it, and it can do anything except kill someone or bring anyone back from the dead. The jury is still out on whether it can make people fall in love (we promise the Aladdin references are going to stop soon).

For instance, take an author friend of ours whose upcoming book is all about refurbishing and rebuilding cabins. You want to know how he was able to properly demonstrate and label all the little bits and pieces that would take paragraphs to explain? That’s right, custom illustration. J.R.R. Tolkien with his chapters of forest details could take some notes from our author friend. (DISCLAIMER: We’re kidding, of course; we love Tolkien just as he is.)

But custom illustration really is a jack-of-all-trades addition that you can add to your library of functional business assets. It can play so many roles, from branding to marketing to content supplantation. Want to add a visual reference to complement your text? Explain something in a way that words just can’t capture correctly? Create an asset that you know doesn’t exist anywhere else in the world?

The answer to all of the above is custom illustration.

Your brand’s personality should shine through in every facet of your business. Your products, your merch, your marketing campaigns, your message, and most definitely in your visuals. No matter your business, no matter your need, we’ve got your covered. We’ll bring it all together. No project or request is out of reach because our illustrator’s work is…well, custom.

If you’re not convinced that your business could benefit from custom illustration, just take a look at some of the projects that have come to life under the hand of our illustrator, Ryan Thornton:

Rub the Lamp and See What Happens

The great thing about being a creative agency is having creative agency. The ability to create anything is within reach. It’s attainable. Don’t grind your gears until they stop working just trying to find something that will satisfy the intentions you have in mind. Not when we can create it for you! Let us be your genie, and we’ll grant you your wishes; you know, without the tricks, loopholes, and other mischievous hijinks (that you know of). To learn more about the limitless wishes we can grant, give us a call at 502-873-3866 or fill out the contact form on our website.

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