As a website design and development company in Louisville, KY, Honeywick has been around the block when it comes to different website building and content management platforms. There are plenty of them out there including: Wix, Weebly, Shopify, BigCommerce, GoDaddy, Duda, Webflow – and the list goes on. However, there is one platform that out-performs the rest in almost every category, and that is the WordPress CMS (content management system).
Our digital experts here at Honeywick can identify plenty of WordPress advantages that keep us coming back. But, for any prospective website owners out there wondering why professionals choose WordPress, here are our top 8 reasons why we prefer the platform.
8 Reasons Why We Prefer WordPress CMS
1. Its Scalability
Every business that has or is in the market for a website is unique. They differ in size, needs, products, and services; WordPress can handle it all. Whether you need a one-page website that promotes a budding business or a 20-page website that also features an extensive history of blog posting, WordPress is built to manage it efficiently and reliably. The dynamic nature ensures that the website remains fresh and relevant and allows room for easy expansion. Especially when partnered with the right marketing company, companies grow and offer additional products and services frequently, which makes WordPress a solid foundation.
“Scalability is a really important characteristic of a platform, because websites need to be able to grow with a company. That alone makes WordPress a great platform choice for start-ups or established businesses alike.” – Samantha Elwood, Project Director
2. Its User-Friendliness
When it comes to a platform that is intuitive, convenient, and easy to use at all levels, most users hold WordPress in high regard, from the most novice to the leading expert. It has features such as:
- Easy-to-use form builders
- Drag and drop functionality
- Easy-access navigational sidebar
- Consistent commands across different aspects of the CMS
Products are stored and sorted logically. Plugins are easily accessible. Posts and pages are both established, built, edited, and published using the same set of commands. Having a controlled set of steps to follow instead of needing to learn a separate set of tools to build each part of a website makes it easier for everyone. These user-friendly WordPress CMS features allow everyone, even those without extensive technical knowledge, to update and edit their website content to be exactly how they want it to be.
3. Its Safety Measures
WordPress values the hard work that we dedicate to creating and editing websites just as much as we do; all of the safety nets that the platform has in place for users as they build is another reason Honeywick recommends WordPress. Between auto-saving works-in-progress every 15-30 seconds, offering backups, and storing a running data log of revisions made to pages, WordPress makes it incredibly hard to break something that you aren’t able to fix almost immediately. This proponent makes WordPress a great platform for website development companies to use; once developers are out of the website and customers are in, they can learn how to use the platform without much fear of doing lasting damage to the work they’ve invested money into.
4. Its Blogging Capabilities
One of the many user-friendly functions of WordPress CMS is the easy creation and management of content, but especially the Posts pages. Posts is where blogs, articles, and other compositions can be written, edited, scheduled for publishing, categorized, and SEO-optimized. Maintaining a blog, or any other form of fresh, relevant content that keeps SEO bots crawling your site, is a wonderful marketing opportunity, and WordPress makes it easy to incorporate into your site.
Content can easily be both transferred from a different platform into a post or written on the website itself, which is useful for writers on the go. Besides that, WordPress supports most formatting functions, which bring the text to life, help to organize thoughts efficiently, and allow creators to format their posts in more dynamic ways than straight, unbroken paragraphs. Some of the formatting features that are offered as standard are:
- Bold, Italics, and Underlining
- Tiered Bulleted Lists
- Tiered Numbered Lists
- Horizontal Lines
- Left, Center, and Right Alignment
- Text Color
- Special Characters and Emojis
- ‘Read More’ Capability
5. Its Customization
Websites should be as unique as the business they represent, and the tech solutions that they might need. WordPress satisfies both with its numerous themes and extensive, accessible plug-in library. With over 50,000 plugins to customize your site needs, when it comes to WordPress advantages, the customization capability ranks high on our list.
- Integral plugin functions that help to keep the site clean of unwelcome bots and spam (Jetpack or Akismet)
- SEO optimization directly on their pages and posts for SEO to boost visibility (YOAST or RankMath)
- The opportunity to have an eCommerce site (WooCommerce)
The themes and plugins that are available enhance functionality and design without compromising the quality and performance of a website. This flexibility is crucial for adapting to changing needs and trends in the online space.
6. It’s the Best Website Builder for SEO
For websites to be beneficial to business, they must be visible to the intended audience. The way this happens is through SEO (search engine optimization), where good bots crawl the internet to index sites to show to people who search for them. The more pages and posts that are optimized correctly, the more they show up at the top of someone’s search. WordPress sites are inherently SEO-friendly because of their use of clean code, effective SEO plugins, the ability to create your permalinks, and advanced structured data control. This is vital for driving organic traffic and increasing the site’s overall reach.
7. Its Responsiveness and Mobile-Friendliness
With the prevalence of mobile devices in today’s world, having a website that adapts to various screen sizes is essential. WordPress themes are responsive on all devices, including phones, tablets, Kindles, PCs, monitors, and the like. Having a responsive and mobile-friendly website ensures a seamless user experience across different devices, and a good user experience directly affects website rank and SEO Performance. WordPress CMS provides all the modern elements that websites need to succeed!
8. Its Access to the WordPress Community
One of the WordPress advantages that you receive without any extra work or payment is the WordPress community. With over 455 million websites using WordPress, the community that forms around the platform is vast and supportive. Users can access forums, tutorials, and documentation, making problem-solving and learning more accessible. Its active community contributes to the continuous improvement and security of WordPress, as well as the strength and shared knowledge amongst its users.
Let’s Discuss WordPress Website Design in Person!
Honeywick is a full-service, creation-to-implementation, and beyond website development and digital marketing agency based in Louisville, KY, and with clients throughout the U.S. and worldwide. We offer consultative services for business pitches, collaborative website design, experienced tech support, and secure hosting alongside a variety of different marketing tactics to keep your business at its best. Interested in meeting the Honeywick team to learn more about what we can do for you and your organization? Drop us a line. For more info, give us a call at 502-873-3866 or fill out the contact form on our website!